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No, this is not a post that suggests that just because China has a bizillion people you will make tons of money just by entering this market. If only it were that easy. Let me take that off the table from the outset; don’t misconstrue the point of this post. I recently listened to a very good and interesting podcast interview by Christine Lu of the China Business Network with Tom Doctoroff, Greater China CEO and Northeast Asia Director of JWT, and top tier marketing and advertising firm. Check
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